Strong Roots

Levelling up with Cauliflower Hash Browns 🌱 🍽️ 💚


Creative Direction


Post Production


To hero Strong Root’s Cauliflower Hash Browns as a way to level up any occasion.

Creative approach to the brief

Science has proven that vegetables can actually talk and sometimes express feelings of stress in certain situations. Armed with this scientific fact, Ruffle came up with the idea of listening in on a convo. between a stack of grumpy, traditional Hash Browns and the new kids on the block, Strong Roots Cauliflower Hash Browns, proving that there’s only one winner when it comes to taste, health and versatility.

Our hero creative was activated through Strong Roots’ TV sponsorship of This Morning in Ireland, with various cut downs living on paid social.

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