Tiktok

Eurovision 2023

Challenge
To celebrate the incredible creator stories on TikTok.

Creative approach to the brief
We worked with TikTok on both the 2022 and 2023 Eurovision Song Contests, creating digital campaigns and bespoke OOH activations to promote their partnership and encouraged the TikTok community to turn to the platform to share their excitement of the acts and appreciation of the music.

Performance
The campaign hashtag #Eurovision2022 had over 2.7 billion views and for #Eurovision2023 over 1 billion video views.