Invisalign

Do It For You

Challenge
To capture patient and doctor testimonial videos about their experience with Invisalign.

Creative approach to the brief
Ruffle, in partnership with Team Eleven shot in an authentic, social-first UGC style with visual differentiation between patients and doctors to develop a paid social campaign with supplementary organic content. The key to this was unearthing the patients human stories, from simply wanting to achieve their smiles goals to unlocking new found confidence and opportunity.

Performance
In the first 4 months of the campaign, it achieved:

• 27.6m impressions from paid media

• A total organic reach of 50k+