Freshpet

Freshpet Sponsors Crufts 🐶

Challenge
To shape and craft Freshpet’s official sponsorship of Crufts TV coverage on Channel 4.

Creative approach to the brief
Ruffle brought to life Freshpet’s Crufts 2024 TV Sponsorship through a creative approach that neatly tied back to the international dog show and used best-in-breed talent.

Performance
Freshpet’s Crufts 2024 TV sponsorship saw daily website visitors rocket by 1400% as a result of the campaign, and moreover, saw a 150% increase in DTC Unit Sales.