Freshpet

Off Like A Rocket

Challenge
To shape and craft Freshpet’s official sponsorship of Crufts TV coverage on Channel 4.

Creative approach to the brief
Ruffle brought to life Freshpet’s Crufts 2024 TV Sponsorship through a creative approach that neatly tied back to the international dog show and used best-in-breed talent.

Performance
Freshpet’s Crufts 2024 TV sponsorship saw daily website visitors rocket by 1400% as a result of the campaign, and moreover, saw a 150% increase in DTC Unit Sales.