Photobox
Don't Just Take It, Make It 📸
Challenge
To inspire families to turn the 1000s of photos hidden on your phone into a one-of-a-kind summer photo book of memories.
Creative approach to the brief
We collaborated with the in-house creative team at Photobox to develop a multichannel campaign - TV, Social, CRM, Website and In-App - across 3 territories.
From concept ideation and full service production to post-production & delivery, Ruffle has connected people with the moments that matter most, starting with this beautifully shot travel campaign.
We positioned Photobox as the brand of choice both at an emotional and functional level through inspiring people to relive and share life’s most important moments.
Role
Strategy
Creative Development
Production
Post-Production
Broadcast Ad Delivery
“From the very beginning, the team at Ruffle displayed a deep strategic understanding of our brand, our products and our family audiences, and presented a diversity of creative work that could work across territories and touchpoints.”
— Susan Judge - Brand Director - Photobox
