Don’t just TAKE IT, MAKE IT 📸



Creative Direction


Post Production


To inspire families to turn the 1000s of photos hidden on your phone  into a one-of-a-kind summer photo book of memories.

Creative approach to the brief

We collaborated with the in-house creative team at Photobox to develop a multichannel campaign - TV, Social, CRM, Website and In-App - across 3 territories. 

From concept ideation and full service production to post-production & delivery, Ruffle has connected people with the moments that matter most, starting with this beautifully shot travel campaign.

We positioned Photobox as the brand of choice both at an emotional and functional level through inspiring people to relive and share life’s most important moments 

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