Meridian

Permission To Spoon 👫🥜🥄

Challenge
Communicate the message that eating a spoonful of Meridian Peanut Butter and a 30 second cuddle can release the same amount of endorphins.

Creative approach to the brief
We worked with Frank PR and nut butter brand Meridian on a social first campaign to grant the nation the Permission to Spoon!

Psychologist Emma Kenney, identifies that eating peanut butter with a spoon releases the same endorphins as a 30 second cuddle.

To bring the campaign to life we used this connection of spooning, to create a fun, social series featuring the lovable Josie Gibson as she guides our audience through a range of weird and wacky spooning positions, whilst spooning one of many delicious flavours of Meridian Peanut Butter out of a jar.