Zoe
Live the Zoe Way
Challenge
To help women feel their best as they approach middle age and tackle the inevitable challenges of menopause.
Creative approach to the brief
We teamed up with the leading health science experts ZOE and one of their new brand ambassadors, Davina McCall, to activate the partnership across multiple touch points.
Davina's personal menopause journey has fuelled her passion for helping women feel their best during this life stage and became the springboard for the campaign. Our ‘social first’ content focussed on Davina’s relationship with food, her career, children and future life goals with ZOE at the heart of this.
Performance
After the successful launch of the Davina campaign our collaboration with ZOE has extended to activating further brand ambassadors including Diary of a CEO’s Steven Bartlett and ZOE founder Dr Tim Spector. Most recently we created content specifically around ‘gut health boosting’ recipes with Hugh Fearnley Whittingstall and proving the power of plants, which combined has delivered over 300k views
Role
Strategy
Creative Direction
Production
Post Production
“A big part of this was launching the partnership with Davina in a positive way. The feedback is SO positive from ZOE and Davina’s team. You guys are so professional and a delight to work with”
— Hollie Hefferman - Senior Brand Manager - ZOE
