Oaf
Stupidly Tasty
Challenge
Following listings in Tesco, we needed to devise a social-first campaign to help launch Oaf’s gluten-free Super Softie Sub Roll to coeliacs across the country.
Creative approach to the brief
Ruffle partnered with gluten-free content creator @howtocoeliac to create a social-first campaign changing viewers' perceptions of gluten-free bread via a menu of stupidly tasty recipes.
Role
Creative Development
Production
Post Production
“Ruffle moved fast to help us turn gluten-free bread into something genuinely exciting, delivering a smart, social-first campaign that resonated perfectly with our audience.”
— Alex Alderdice - Brand Manager, OAF
