Tiktok

Where All Fans Play

Challenge
Drive rugby fans to share their own rugby style content on the platform during the Six Nations.

Creative approach to the brief
We worked with TikTok to wholeheartedly embrace their partnership with the Rugby Six Nations Championship, producing a campaign to be broadcast across the TikTok platform, out of app, and in all 6 stadiums of the world famous sporting competition in Edinburgh, Dublin, London, Rome, Cardiff and Paris. 

We created a suite of assets in multiple languages - French, English and Italian - to be used throughout all matches in both the men’s and women’s championship, including content for TikTok’s #SwipeOutHate campaign, promoting all of their anti-hate features within the app.‍

The ad was launched on screens at Twickenham during the half time game between England v France. We used a combination of UGC and our own self shot footage to communicate that TikTok is a place ‘Where All Fans Play’